Amazon lays a heavy emphasis on what you can and cannot do while packaging your products. Whether the order is Fulfilled by Merchant (FBM) or Fulfilled by Amazon (FBA), these guidelines are non-negotiable. This includes some vital information that needs to be prominently displayed on each package.
If you are an FBA seller, there are a few more requirements you have to meet to ship products to the online retail giant. If you fail to comply with Amazon’s requirements, the e-commerce giant has the right to refuse, return, or repackage any product. So, what are some of these additional requirements?
Amazon has strict guidelines about what you shouldn’t do. Your account could be suspended if you are in breach of the company guidelines.
Avoid marketing materials
Amazon has a strict policy against direct marketing materials. They will not accept marketing materials such as pre-priced labels, pamphlets, price tags, or other non-Amazon labels.
Do not incentivize feedback
While it is alright to ask for feedback with a product insert, you have to be very careful about the language you use to request feedback. Always be neutral when asking for feedback and reviews – whether it is negative or positive. Do not ask for the positive feedback.
You cannot incentivize feedback with discounts or coupons either. While you can offer coupons or discounts, it cannot be instead of a positive review or positive seller feedback.
Choose the right packaging for your product
While there are no rules on the type of packaging you choose for your product, it is important to understand your options when deciding on product packaging for Amazon.
Bag packaging: This is the simplest and cheapest form of packaging which is great for loose items. You can also add brand elements to your bags, but they will never have the perceived value of a well-designed package. Bags can be created from a variety of materials and come in different shapes and sizes. The most common bags you will come across are poly or plastic bags.
Sleeve packaging: This is often just a simple fold of cardboard that allows for a fair bit of branding elements. While they are sturdy, products are often exposed to the elements due to the package design. We recommend using poly bags to cover the products to prevent damage.
Box packaging: This is the most common type of package used by Amazon sellers. It is sturdy and protects the product. Moreover, box packaging gives sellers plenty of space for effective branding.
No matter what type of packaging you choose, we recommend hiring professionals to design and create packaging.
Final thoughts
Amazon Product packaging is easy to ignore, but it can eventually make a massive difference when it comes to customer retention and satisfaction. This is all the more important if you are launching a private label and creating a brand with a vision for long-term profitability. Everyone loves an unboxing experience.
While aesthetics are subjective, you should always look to design packaging that will appeal to a large segment of your consumer base. Make sure the packaging is convenient to open and reuse if necessary. Even the smallest design change can make a massive difference in how people perceive and use your products.
While most designers swear by pastel colors, the final design choices need to reflect your product and your brand values.